AXL is an apartment brand built around the wordmark itself — a bold, condensed lettering treatment with a distinctive cut-in "X" that gives the mark a sharp, architectural signature at any size, from a storefront window to a laptop screen. In its approach, that confident type pairs with a softer counterpart: a hand-drawn citrus branch illustration that recurs across signage and digital touchpoints, balancing the wordmark's weight with something organic and human.