Greenhouse was designed as a self-initiated restaurant concept built entirely around farm-to-table cooking — a menu rooted in locally sourced, plant-forward ingredients, with a brand meant to feel like a natural extension of that philosophy rather than something layered on top. The identity needed to carry the same intimacy as the food itself: nothing manufactured, everything grown. An elegant script wordmark was paired with a rounded "gH" monogram to hold warmth and refinement in the same mark — organic without feeling undone, polished without losing its softness. Deep greens and earthy, botanical tones ground the system in nature and craft.