Ranch Daze was designed and conceptualized as a celebratory swag campaign for an internal company family event, held at a local ranch and built around a desert summer theme. The goal from the start was to create a look flexible enough to apply across multiple mediums, giving everyone something fun and wearable to actually take home rather than typical corporate merch. A hand-illustrated rattlesnake, a radiating sunburst mark, and a distressed stamped wordmark give the identity a rugged, western personality, applied across bandanas and t-shirts so every piece felt like a keepsake from the day rather than a branded handout. The result turned a one-day event into something people wanted to hold onto long after the ranch trip ended.