Tackle & Trail was approached as a semi-rebrand, built to sharpen the company's purpose and put bass fishing front and center rather than leaving it implied. The scope called for a full system, multiple wordmarks, illustration work, and several logo versions, all needed to spread across very different kinds of collateral while still reading as one cohesive brand. The core mark integrates a jumping bass directly into a "TT" monogram, the fish's arc doubling as the connector between letters, a detail built to scale from hat embroidery down to a full emblem crest without losing clarity.